Pioneering efficient freight solutions across Europe
For over two decades, Baltic Transline has been quietly moving the world forward, one shipment at a time. Based in Lithuania, this logistics powerhouse has grown from humble beginnings into a key player in European freight transport. Today, they manage a modern fleet of 890 trucks, crisscrossing routes from the heart of the Baltics to the far reaches of Western and Central Europe, and even the CIS countries. Whether it’s temperature-sensitive goods, hazardous materials, or oversized cargo, Baltic Transline ensures it all gets there, on time, every time.
Behind the wheels, though, is something even more impressive—a team of over 1,725 logistics professionals spread across offices in Lithuania, Germany, Poland, the UK, and Ukraine. This human network, coupled with continuous investment in cutting-edge systems, allows them to navigate the complexities of international freight with precision and care.
The need for smarter communication in modern logistics
In the fast-moving world of logistics, clear communication is crucial. Baltic Transline's drivers are always on the road, often with no time to spare, and their existing system of calls and manual check-ins wasn’t cutting it. They needed a faster, safer way for drivers and coordinators to stay connected, especially in critical moments—whether it was an accident report, a schedule update, or unexpected issues like damaged documents.
But traditional one-to-one chats wouldn’t work. With drivers constantly switching shifts, a chat tied to each vehicle made more sense, allowing any driver to step in and stay up to date. Plus, safety was key—voice messaging and video calls became essential, allowing drivers to communicate hands-free while on the move.
The need for a more efficient and driver-friendly solution led Baltic Transline to rethink their communication strategy—and that’s when they decided to build a smarter chat system.
How Baltic Transline uses CometChat
When Baltic Transline realized their existing communication system wasn’t keeping up with the demands of their growing fleet, they knew they needed a better solution. Building a custom chat system in-house would take too much time and resources. So, they began exploring third-party solutions that could meet the unique demands of a logistics operation. That’s when they came across CometChat.
What stood out was not just the range of features, but how easily CometChat could be tailored to their specific needs. CometChat offered everything they needed without the heavy lift of building a system from scratch.
By integrating CometChat into their app, they’ve now created a system that allows both drivers and coordinators to communicate more effectively and safely.
One of the key innovations is how they’ve structured their chat around the vehicle rather than individual users. Each truck has a dedicated group chat, and as drivers change shifts, they’re simply added to the existing group chat for that vehicle. This setup ensures that important updates are never lost, and every driver is instantly up to speed, no matter where they pick up the journey.
Now, let’s take a closer look at how CometChat is being used on both the driver and coordinator sides of the app.
Driver Side: Staying Connected on the Road
For drivers, the focus is on communication that enhances safety and efficiency without adding distractions. CometChat’s features are designed to allow drivers to stay in touch while keeping their eyes on the road.
Group Chat (Vehicle-Based)
Instead of relying on individual chats, each truck has its own dedicated group chat. Drivers are added to this chat as they take over the vehicle, giving them instant access to all prior conversations. This means any updates on deliveries, road conditions, or vehicle status are available in one place, without the need for manual briefings. The chat history follows the truck, not the driver, ensuring a seamless handoff when shifts change.
Voice Messaging for Hands-Free Communication
To prioritize safety, voice messaging plays a crucial role. Drivers can send voice notes to coordinators with a single tap, allowing them to relay information without taking their hands off the wheel. This feature ensures that drivers can communicate issues or updates quickly, without compromising their focus on driving.
Video Calling for Real-Time Updates
When more immediate or detailed information is needed, drivers use video calls. This is particularly helpful in situations like accidents or vehicle issues, where real-time video provides a clearer picture of what’s happening. Video allows coordinators to assess the situation immediately and provide instructions or support based on live visuals.
Photo Sharing for Visual Proof
Drivers also make use of photo sharing to document and send updates. Whether it's for routine vehicle inspections, damaged goods, or paperwork issues, drivers can easily send multiple photos through the app. The ability to share batches of images at once helps streamline the process, saving time for both drivers and coordinators.
Coordinator Side: Managing Operations Efficiently
On the coordinator side, the focus is on managing the flow of information, keeping track of operations, and providing timely support to drivers. CometChat is integrated into their web-based app, making it easy for coordinators to monitor and manage all communications from a central platform.
Web App for Centralized Communication
Coordinators use the web app to oversee multiple ongoing chats, each linked to a specific truck. This allows them to track the status of every vehicle, review messages, and respond in real time—all from a single screen. With all communications in one place, coordinators can stay organized and quickly act on any issues that arise.
Instant Updates and Collaboration
Whether it’s voice messages, videos, or photos, coordinators receive instant updates from drivers in the field. This allows them to provide immediate feedback or make decisions based on real-time data. Group chats ensure that all relevant information is stored in one thread, so coordinators can collaborate with drivers efficiently without missing any details.
By combining CometChat’s powerful features with the unique demands of the logistics industry, Baltic Transline has created a system that ensures smoother, safer communication between drivers and coordinators. The result? A more streamlined operation where everyone is always connected, no matter where they are.
