Welcome to the second episode of "Beyond the Bubble," the quirky and insightful exploration of real-time engagement features in your favourite internet apps.
Each episode of "Beyond the Bubble" is an exploration of the interplay between technology and human interaction, showcasing how apps have evolved from mere tools to powerful instruments that connect people across the globe. From enhanced in-game communication in the gaming world to the transformative chat features in dating apps, from the evolution of chat in social media to its integral role in boosting productivity on various platforms, we'll delve into the innovative and creative stories that highlight the central importance of chat in our digital lives.
So, join us on this journey as we peel back the layers and explore Tinder, the dating app that took the world by storm with its iconic swiping mechanism. But Tinder is more than just a way to swipe left or right on potential matches. It's also a platform that has embraced real-time engagement features to enhance the user experience.
We'll be exploring how Tinder uses real-time engagement features to:
So if you're a fan of Tinder, or if you're just curious to learn more about how real-time engagement features are being used in the dating industry, then this episode is for you.
Core Real - time engagement
The key challenge for all dating apps, as it's important to create a platform where users feel comfortable interacting with each other and building relationships in real time.
One of the key ways that Tinder makes it easier for users to connect with each other and build relationships in real time is by allowing users to start conversations once they are matched. Conversations are truly the lifeblood of user engagement for Tinder.
Tinder is currently testing a new video call feature called Face to Face. The feature is currently only available to a limited number of users, but Tinder plans to roll it out to all users in the future.
Messaging UX
Tinder's messaging UX is designed to be simple, easy to use, and engaging. Let’s break it down and understand the components that make it engaging.
Typing indicators - Tinder’s typing indicator appears as a series of three dots next to the match's name in the chat window. A definite must have for dating apps and Tinder doesn’t miss the mark on this one.
Read Receipt - The read receipt appears as a blue checkmark next to the message in the chat window. The checkmark will appear once the match has opened the chat window and seen the message. However, tinder's read receipt is an optional feature. Users can choose to turn it on or off in their settings. It is also important to note that if a user turns off their read receipts, they will not be able to see when their matches have read their messages.
Chat History - Tinder chat history allows users to view their past conversations with their matches, which can be helpful for keeping track of conversations and remembering what has been said.
Unread Message Count - The unread message count appears as a red number next to the Messages icon in the Tinder app. When a user has new messages, the red number will indicate how many new messages there are. Users can tap on the Messages icon to view their new messages.
Reply Prompt - Tinder also offers a reply prompt feature, which encourages users to respond to their matches. The reply prompt appears as a text message below the match's profile picture in the chat window. The reply prompt will say "Your Move" if the user has not responded to the match's last message.
While Tinder has excelled most of the core messaging elements, there are still some opportunities to improve. Here are a few features that could make Tinder's messaging experience even more engaging and user-friendly:
Audio messages - After all, who wouldn't relish the opportunity to connect with their match on a deeper level, beyond the confines of text and images, by hearing their voice narrate a heartwarming story or a hilarious anecdote?
File sharing - Tinder primarily focuses on text-based conversations and does not provide the option for sharing photos or videos within the app.
Message replies - Tinder could let users reply to a particular message in a chat. This could provide more clarity to the conversation.
User presence - "An online status or 'last seen' indicator can help users know if their message is reaching its intended recipient.
Edit message - A Convenient Solution for Correcting Typos and Improving Clarity!
Delete Message - The feature to delete messages can be a real game-changer. We've all experienced those moments when we wish we could take back something we said!
Message search - Bumble does not offer a message search function within user chats, which can sometimes require users to scroll extensively to locate a specific message.
User search - Just like message search, user search could let the users search for their matches.
Interactive Engagement
A well-thought-out chat engagement strategy plays a pivotal role in sustaining user activity and interest, ultimately creating a more dynamic and approachable dating environment.
Tinder doesn’t tick this box perfectly. However the use of a couple of custom structured messages as part of the chat stands out and are unique features of Tinder.
Spotify Integration
Looking to connect with someone who shares your music taste? Tinder offers a unique feature through Spotify integration, allowing you to showcase your favourite music, albums, and artists on your profile. This not only personalises your profile but also opens the door to exciting conversations about music within your messages.
Contact Cards
Contact cards in Tinder chat serve as a valuable feature, offering users a seamless and efficient means of sharing their contact information with their matches. This functionality caters to those individuals who are looking to transition their conversations from Tinder to other messaging platforms like WhatsApp or Instagram, enabling a smoother and more personalized connection outside the confines of the dating app.
As mentioned above, Tinder drops the ball when it comes to making the chat interactive and engaging. Here is a list of table-stake feature that they have missed and if added can make a whole lot of difference to the chat experience:
Stickers/Reactions - Tinder could allow users to send stickers and react to a particular message. This could be more engaging and would keep them connected.
Pin Chat - Enabling users to pin their preferred chats at the top of their list would provide a time-saving feature, as it would eliminate the need for extensive scrolling to locate a specific conversation.
Starred Messages - Users should have the ability to star or bookmark their favorite messages or compliments, especially those that bring a smile to their face.
Polls - Incorporating polls into interactive messages introduces an enjoyable dimension, as everyone appreciates a well-crafted 'this or that' question.
Rich Media Preview - Tinder's absence of rich media support is a missed opportunity for users to infuse their conversations with engaging multimedia content, adding depth and vibrancy to their interactions.
Messaging Adoption
Given that conversations serve as the fundamental engagement component for Tinder, their efforts in driving user adoption are streamlined. Tinder's focus is on maintaining and optimising essential engagement mechanisms.
Tinder's push notification feature can be helpful for keeping track of your conversations and ensuring that you don't miss out on any messages from your match. These timely alerts serve to prompt quick responses, enhancing the overall communication experience.
What can be better?
Snooze Notifications - Tinder could incorporate the ‘snooze’ feature which will allow users to have the option to temporarily halt new conversations when they need a break, without interrupting ongoing threads. When they're ready, they can effortlessly resume communication, ensuring a well-balanced user experience.
Quick Replies - Tinder has the potential to not only notify users about new messages but also to showcase the message content directly in the notification. This enables users to respond promptly without having to enter the app, significantly enhancing the convenience and efficiency of the overall experience.
Privacy and Security
Tinder places a significant focus on user privacy and security, providing numerous features and practices designed to bolster user safety:
Block and Unmatch - If you are chatting with someone on Tinder and you feel uncomfortable or unsafe, you can block or unmatch them. Blocking someone will prevent them from sending you any more messages, while unmatching them will remove them from your match list and delete all of your conversations with them.
Report - If you receive a message that violates Tinder's Community Guidelines, you can report it to Tinder. To report a message, open the chat conversation with the person who sent the message and tap on the shield icon in the top right corner. Then, select "Report." You will then be asked to select the reason for your report.
Safety Centre - This dedicated section in chat provides users the guide with the information and resources to stay safe while using the app. The Safety Center includes a variety of features, like:
Profanity Filter - Tinder does have a profanity filter that blocks users from sending messages that contain certain profane words and phrases. This filter can be enabled or disabled in the app's settings.
Hate Speech Detection - Tinder scans messages for hate speech and other offensive language. If a message is found to contain hate speech, it will be removed and the user may be banned.
What can be better?
In Tinder, there is no notification system for users when someone takes a screenshot or records their screen during a conversation. This absence of alerts means that personal conversations or images exchanged on the platform may be captured without the knowledge or consent of the individuals involved.
The moderation features are fairly bare bones. With the unimaginative possibilities of AI, Tinder can certainly improve it’s moderation capabilities making the chat environment more safer and spam free.
Monetization
Tinder offers three subscription plans, Tinder Plus, Gold, and Platinum, which give users access to additional features and benefits. These plans vary in price, with Tinder Plus being the most affordable and Tinder Platinum being the most expensive.
Tinder Plus costs $7.99 per month and Tinder Gold costs $24.99 per month and Platinum costs $29.99 per month. While all three subscription plans include unlimited swipes, the ability to rewind your last swipe, and Passport to swipe anywhere in the world, Tinder Gold and Tinder Platinum subscribers have the ability to see who has liked their profile and who has read their messages, even if they have not matched with that person.
To further enhance monetization, Tinder can explore additional premium chat features and user benefits. Some innovative ideas in this regard include:
Stickers & Reactions - Tinder could let premium users express themselves in more creative and engaging ways, which could make the chatting experience more fun and enjoyable for both parties. It could also lead to more conversations and matches.
Unlimited Video calls - This would be a valuable feature for premium users, as it would allow them to get to know their matches better without having to worry about running out of time. It would also give them the flexibility to video chat with their matches from anywhere, without having to worry about data usage.
Ability to send audio messages - This would be a popular feature for premium users, as it would allow them to communicate with their matches in a more personal and intimate way. It would also be a convenient way to send messages when they are unable to type, such as when they are driving or exercising.
Chat History - Introducing a monetization model for accessing chat history has the potential to create a win-win scenario. Offered as a premium feature, it grants users the valuable convenience of revisiting previous conversations, catering to those seeking to rekindle connections or reference essential information. This enticing feature may serve as the catalyst for attracting users to opt for premium memberships, bolstering Tinder's revenue while simultaneously elevating user engagement.
Option to edit messages - Empowering users with the ability to retract or edit messages can alleviate those occasional 'mistake' moments and promote a more forgiving communication environment. Just imagine the relief of being able to correct that hastily sent or incorrect message!
As we wrap up our exploration of Tinder's engagement features, it becomes evident how real-time messaging and user interaction have played a pivotal role in its success. This fundamental principle isn't unique to Tinder; it underscores the significant impact that real-time engagement can have on any digital product.
As we continue our journey in the "Beyond the Bubble" series by CometChat, we will keep unveiling the secrets behind the real-time engagement of your favorite apps in the upcoming episodes!
Anant Garg
CometChat
