How Tape uses CometChat to power cultural conversations

Tape is an exclusive, culture-first discovery platform that redefines how people engage with music, art, dining, and entertainment. They curate insider recommendations from influential artists, musicians, chefs, and cultural tastemakers, offering users a highly personalized way to explore their cities.

Currently operating on an invite-only basis, Tape is expanding to new markets, ensuring an exclusive and high-quality experience for its users. Additionally, businesses can leverage enterprise.ta.pe to connect with a community that values culture-driven experiences, offering them a direct channel to engage with a highly curated audience.

As a platform focused on personalized cultural discovery, Tape needed a way to connect users and curators. While their curated playlists provided valuable recommendations, there was no direct way for users to discuss experiences or seek further insights from tastemakers and fellow explorers.

They recognized that seamless communication could significantly enhance user engagement:

To address these challenges, Tape turned to CometChat to integrate a chat solution that enables direct messaging, group discussions, and real-time engagement, turning cultural exploration into a truly social and immersive experience.

Integrating CometChat helped Tape transform from a static discovery platform into a dynamic cultural hub, bridging the gap between curated recommendations and real-time engagement.

1. Enabling direct conversations with tastemakers

Previously, users could only browse curated content without interacting with the experts behind the recommendations. With one-on-one messaging, users can now engage directly with tastemakers, discussing culture, food, and music in a more meaningful way.

2. Enhancing collaborative discovery with interest-based group chats

Beyond one-on-one conversations, Tape introduced themed group chats where users can dive deeper into shared cultural interests. Whether discussing underground music scenes, hidden culinary gems, or emerging art trends, these spaces encourage richer dialogue and stronger connections.

3. Boosting engagement & retention with interactive features

Instead of users passively browsing playlists, chat made Tape a dynamic, interactive space. Key CometChat features that contributed to engagement included:

This resulted in higher session durations, repeat visits, and increased user engagement.

4. Ensuring a seamless & scalable chat experience

As an invite-only platform, Tape needed a chat solution that not only felt premium but also ensured security, scalability, and low latency. CometChat provided the perfect balance, enabling Tape to offer a smooth, high-quality chat experience without compromising performance.

By leveraging CometChat’s robust infrastructure, Tape ensured that every conversation—whether between users or tastemakers—felt intuitive, engaging, and built for scale.