Reimagining creator-audience interaction
Multiply is changing the way creators, influencers, and brands connect with their audiences. It’s a platform designed to combine multimedia sharing with real-time community engagement, giving creators the tools they need to inspire and interact with their followers—all in one place.
What sets Multiply apart is its flexibility. Creators can shape the way their audience interacts with them. Whether it’s sharing updates in a read-only format, hosting live events, or holding open discussions, Multiply adapts to different needs. This allows creators to offer experiences that feel personal and meaningful to their communities.
The platform is already making waves globally. With over 10,000 downloads on Android and iOS, and a presence in 60 countries, Multiply is helping creators reach and engage audiences across the world.
Engagement gaps and monetization needs
Multiply’s vision was clear: to become the ultimate platform for creators to connect deeply with their audiences. However, achieving this goal was not without its challenges. While the platform offered robust content-sharing and monetization features, the team noticed gaps in audience engagement that could limit its growth and user retention.
01.
Fragmented Communication
Without a seamless chat system, creators had to rely on external tools or platforms to interact with their communities. This not only disrupted the user experience but also diluted the connection between creators and followers. Multiply recognized the need to unify content sharing and communication under one roof.
02.
Lack of Real-Time Engagement
The absence of real-time messaging left creators unable to respond quickly to their audiences. Multiply realized that introducing real-time communication would enable creators to host live events, address fan questions instantly, and facilitate dynamic discussions.
03.
Missed Monetization Opportunities
Multiply’s creators needed more than just static interactions—they required tools that allowed monetizable engagement. Features like pay-to-chat, private conversations, or gated group discussions were critical to unlocking new revenue streams. Without chat, these opportunities were untapped.
04.
Scalability Concerns
As Multiply grew, ensuring the platform could support large, active communities became paramount. The absence of a robust chat infrastructure posed a risk of alienating creators with rapidly expanding audiences. Multiply needed a solution capable of scaling seamlessly.
To overcome these challenges and align with its mission of empowering creators, Multiply began the search for an advanced, flexible chat solution. They sought a partner who could offer more than basic messaging.
That’s when they came across CometChat. After evaluating multiple providers, Multiply found CometChat to be the right fit due to its ability to seamlessly integrate into their existing architecture, meet their creators' demands, and support their growth ambitions.
How Multiply uses CometChat
After integrating CometChat into Multiply’s platform, the app's workflow became more intuitive, engaging, and collaborative, enhancing the overall user experience. The streamlined chat feature became central to the platform, empowering creators and their audiences to interact in real-time with ease.
This is how the app works now -
User Onboarding
When new users sign up or log into Multiply, they’re immediately prompted to set up their profiles. This includes linking their social accounts, personal details, and content preferences.
Creating Content
Creators are able to upload and manage their content directly on the platform. Each piece of content is accompanied by an integrated chat feature, allowing viewers and followers to engage in real-time conversations around the content.
Real-time Messaging
As viewers consume content, they can send live messages, ask questions, or offer feedback through the chat. Notifications keep both creators and viewers engaged and prompt them to interact.
Private and group Chats
Creators can choose to engage in private one-on-one chats with followers or create group chats for broader community discussions. These chats are equipped with advanced features like media sharing and reactions, further enhancing the interaction.
Chat monetization
Multiply leverages CometChat’s advanced monetization tools, allowing creators to offer premium content or unlock features like paid private chats. This has become a key revenue stream for creators on the platform.
Moderation tools
To ensure a safe environment, Multiply uses CometChat’s moderation capabilities to manage inappropriate content, enabling both real-time reporting and automated filtering. This ensures that user interactions remain positive and aligned with Multiply’s community guidelines.
As the platform grows, CometChat’s scalable infrastructure ensures the chat functionality can handle increasing traffic without any performance issues. Admins can also use built-in analytics to track user engagement and optimize interactions.
By seamlessly incorporating CometChat, Multiply not only enhanced its communication features but also supported its larger mission of empowering creators, fostering community growth, and driving monetization in a sustainable way.
