Transforming B2B Procurement with Trust and Innovation
Larsen & Toubro (L&T) is one of India’s largest and most respected conglomerates, renowned for its expertise in engineering, construction, and technology. With over eight decades of excellence, L&T has been instrumental in building the nation’s critical infrastructure and driving industrial progress, earning a reputation for quality, reliability, and innovation.
L&T-SuFin, the company’s flagship B2B e-commerce platform, is designed to address the unique challenges faced by businesses in India. It serves as a comprehensive digital marketplace where buyers and sellers across industries can seamlessly connect and transact. The platform ensures a secure and transparent procurement process, backed by L&T’s trusted legacy.
By simplifying procurement and fostering trust, L&T-SuFin is empowering businesses to operate more efficiently and build stronger connections across the B2B ecosystem.
The Need for an Integrated Chat Solution
While the platform provided a robust interface for buyers and sellers to connect, the lack of an integrated chat feature presented significant challenges. Users often turned to external messaging apps or phone calls, causing platform leakage and undermining the seamless experience L&T SuFin aimed to deliver.
Additionally, delayed communication became a recurring issue, as buyers sought quicker clarifications on product details, pricing, and availability, while sellers needed an efficient way to address queries, negotiate terms, and finalize deals without toggling between platforms.
These challenges amplified as the platform scaled. Acknowledging these hurdles, L&T SuFin sought a solution that would enable secure, real-time communication directly within the platform.
Their search for a chat solution was guided by specific priorities:
01.
Seamless integration into the existing infrastructure
02.
Scalability to accommodate a growing user base
03.
Robust security to protect sensitive business communications, and
04.
Advanced features like message archiving, read receipts, and in-app calling to enhance user interaction.
After thorough research, L&T SuFin discovered CometChat—a platform known for its versatile chat SDKs and APIs tailored for B2B needs. The decision to integrate CometChat was driven by its ability to address L&T SuFin’s core challenges and its proven track record of empowering businesses to build rich in-app communication experiences.
How L&T SuFin uses CometChat
The integration of CometChat into L&T SuFin's platform has truly created a centralized communication hub for seamless procurement. Leveraging CometChat’s UI Kits, L&T SuFin implemented an intuitive chat experience that expedited their time to market while ensuring flexibility for future enhancements.
Simplified Product Discovery and Communication
Buyers can now browse products or services and instantly connect with sellers via real-time chat. Whether clarifying product details, negotiating prices, or requesting additional information, the integrated chat eliminates reliance on third-party tools, ensuring all interactions occur securely within the app.
Seamless Collaboration for Transaction Finalization
L&T SuFin’s chat feature streamlines collaboration with features like:
01.
Document Sharing
Buyers and sellers exchange invoices, images, and contracts directly within the chat window.
02.
Read Receipts
Both parties can confirm message delivery and reading status, reducing miscommunication.
03.
Voice and Video Calls
Complex negotiations are simplified through direct voice or video calls, fostering clear and efficient discussions.
Enhanced Inquiry Management with Chat History
For sellers, the platform ensures prompt notifications whenever a buyer initiates a chat or inquiry. With chat history and conversation records saved within the app, sellers can easily refer back to previous discussions, improving order management and responsiveness.
By centralizing communication within the app, L&T SuFin has not only enhanced its platform’s usability but also strengthened trust between buyers and sellers. With real-time messaging, integrated collaboration tools, and secure transactions, the app has become a hub for efficient and seamless procurement. The integration of CometChat has positioned L&T SuFin as a modern, user-first platform, meeting the demands of today’s fast-paced business environment.
