How 99Rated Transformed Team Communication and Player Development with CometChat

99Rated Ltd., founded in 2021 and based in Plymouth, UK, is a sports and recreation education company focused on player self-development and team management. Their platform, 99Rated, provides coaches with essential team administration and communication tools while offering players a structured self-improvement framework. With features like team scheduling, player insights, analytics, and messaging, it streamlines team coordination and fosters player growth.

Designed for players, parents, coaches, academies, and grassroots organizations, 99Rated ensures a seamless experience for all stakeholders. By combining structured training with real-time insights, it helps players maximize their potential while enabling coaches to optimize team performance. The company remains actively engaged in expanding its impact, continuously refining its offerings to support both amateur and professional football communities.

Before integrating CometChat, 99Rated faced significant challenges in managing communication between players, coaches, and teams. Their platform focused on player self-development and team management, but the lack of a seamless, in-app chat feature created friction in engagement. Coaches struggled to provide real-time feedback, players found it difficult to collaborate outside of scheduled sessions, and team coordination often relied on fragmented communication tools. The need for a reliable and scalable chat solution became evident as they aimed to enhance user experience and foster deeper interactions within their ecosystem.

In their search for the right solution, 99Rated explored several options but needed a chat API that was robust, easy to integrate, and capable of scaling with their growing user base. They required features such as real-time messaging, group chats, media sharing, and coach-player direct communication—without compromising performance or security. After thorough research, they discovered CometChat, a leading chat API provider known for its flexibility, reliability, and developer-friendly integration. 

The team was particularly impressed by CometChat’s ease of integration, allowing them to embed a fully functional chat experience without extensive development effort. 

After integrating CometChat, 99Rated transformed the way players, coaches, and teams communicate within the platform. Now, when users open the app, they are welcomed by an intuitive dashboard that provides an overview of their training progress, upcoming sessions, and personal development goals. From there, chat plays a central role in streamlining communication and enhancing engagement.

Coaches can instantly connect with players through one-on-one messaging, offering real-time feedback on performance, sharing personalized training insights, and guiding players on their self-improvement journey. Group chats allow entire teams to stay in sync, ensuring that players receive updates on schedules, match preparations, and team strategies in a single, organized space. The chat feature also supports media sharing, enabling coaches to send video clips, training drills, and motivational content directly within conversations.

Beyond structured coaching interactions, players can also use chat to collaborate, challenge teammates to skill-based competitions, and discuss strategies with their peers. The practice diary feature is seamlessly linked with chat, allowing players to share their progress, seek advice, and celebrate milestones with their team. Additionally, notifications and alerts keep users informed, ensuring they never miss important messages, training reminders, or updates from their coach.

By integrating CometChat, 99Rated created a more connected and interactive environment, strengthening the player-coach relationship and fostering a sense of community among teams. The addition of seamless, real-time messaging not only improved engagement but also enhanced the overall training experience, making communication a vital part of player development.